Creative Design
Tech Brand Refresh
We refreshed the visual identity for an established tech company, modernizing their brand while maintaining recognition with existing customers.
The Challenge
The client's brand had become outdated and no longer reflected their innovative products and forward-thinking culture, causing them to lose ground to newer competitors.
Our Solution
We developed a comprehensive brand refresh that included a modernized logo, updated color palette, new typography system, and refreshed brand guidelines while preserving key brand equity elements.
Results
92% positive reception from existing customers
35% increase in brand perception scores
60% improvement in talent acquisition interest
Featured in 5 design publications
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