Adfuse

Creative Design

Tech Brand Refresh

We refreshed the visual identity for an established tech company, modernizing their brand while maintaining recognition with existing customers.

Tech Brand Refresh

The Challenge

The client's brand had become outdated and no longer reflected their innovative products and forward-thinking culture, causing them to lose ground to newer competitors.

Our Solution

We developed a comprehensive brand refresh that included a modernized logo, updated color palette, new typography system, and refreshed brand guidelines while preserving key brand equity elements.

Results

92% positive reception from existing customers

35% increase in brand perception scores

60% improvement in talent acquisition interest

Featured in 5 design publications

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